Social Media Consultant / Course Trainer / Foodie & Wine Lover
PORTFOLIO
Born and raised in Montréal, Canada, my love for the digital world started young. I taught myself to code and mastered Photoshop at just the age of 12. That early curiosity led me to study Marketing Management in college and earn a Master’s in Strategic Public Relations from the University of Southern California (#FightOn!).
I then started my career in Vancouver, supporting local small businesses with content calendars and creative production before joining Tourism Vancouver as a Social Media Specialist, promoting the destination to audiences around the world.
In search of new adventures, I moved to London, where I advanced my career working at PPL, Hill + Knowlton Strategies, and Savills. By 2021, I took the leap into freelancing, partnering with agencies such as Jellyfish, Gravity Road, BMF, and The Social Element, delivering strategic social solutions for a diverse range of clients.
I’m Melissa Rosa Ariganello, a London-based social media consultant helping brands in entertainment, tech, fashion, travel, and hospitality tell their stories through strategy-led, creative content.
Independent Consultant Award Winner 2023
Women in Marketing Awards
Experience
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Created a comprehensive Social Media Playbook for Dixie Plates
Developed a Paid Social Creative Strategy for Hotel Chocolat
Crafted Social Media Playbooks for Rosewood Hotels
Developed Social Media Strategy for Zalando Beauty Campaigns
Gained 90 Million TikTok Views for HeyBeauty Campaign
Led the development of Wizz Air’s 2023 Social Strategy
Gained 10K followers within 1 month on TikTok
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Facilitated multiple Social Media Crash Courses for Growth Tribe — three cohorts of 50 students — covering strategy, content creation, and platform best practices.
Provide ongoing training for Jellyfish delegates on Social Media Strategy, Content Creation, and Media Buying, equipping professionals with practical skills.
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Produced engaging social content for Google Cloud and YouTube Creators
Produced trend-driven TikToks for Wizz Air
Developed detailed influencer content briefs for Amazon Fashion & Ritz-Carlton
WORKED WITH
YouTube Creators
Google Cloud
Zalando
Amazon Fashion
Ecotone
Wizz Air
Hotel Chocolat
Rosewood Hotels
Ritz-Carlton
Cetaphil
Westfield
Japan Airlines

Want to work with a collective of freelancers?
I founded Wandering Collective, a marketing agency powered by freelancers.
We connect brands with specialised marketing talent,
while nurturing a community where freelancers thrive.
A Side of Social With a Pour of Wine
Beyond social media, I have a love for food and wine, so much so that I earned my WSET Level 3 (because knowing the difference between a Nebbiolo and a Sangiovese felt like essential knowledge).
I love wine so much that I created my own Wine Tarot deck and host biodynamic wine tastings during New Moons. Follow @VinoCosmo on Substack to keep up with the latest updates of my passion project.