Hi I’m Melissa Rosa

Winner of the Independent Consultant Award 2023

Women in Marketing Awards

Social Media Consultant 🤳
Course Trainer 💻
Wine Lover 🍷

I’m Melissa Rosa Ariganello, a London-based social media consultant helping brands in entertainment, tech, fashion, travel, and hospitality tell their stories through strategy-led, creative content.

Born and raised in Montréal, Canada, my love for the digital world started young. I taught myself to code and mastered Photoshop at just the age of 12. That early curiosity led me to study Marketing Management in college and earn a Master’s in Strategic Public Relations from the University of Southern California (#FightOn!).

I then started my career in Vancouver, supporting local small businesses with content calendars and creative production before joining Tourism Vancouver as a Social Media Specialist, promoting the destination to audiences around the world.

In search of new adventures, I moved to London, where I advanced my career working at PPL, Hill + Knowlton Strategies, and Savills. By 2021, I took the leap into freelancing, partnering with agencies such as Jellyfish, Gravity Road, BMF, and The Social Element, delivering strategic social solutions for a diverse range of clients.

WORKED WITH

Google Cloud

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YouTube Creators

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Amazon Fashion

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Zalando

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Wizz Air

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Rosewood Hotels

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Ritz-Carlton

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Japan Airlines

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Hotel Chocolat

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Google Cloud 〰️ YouTube Creators 〰️ Amazon Fashion 〰️ Zalando 〰️ Wizz Air 〰️ Rosewood Hotels 〰️ Ritz-Carlton 〰️ Japan Airlines 〰️ Hotel Chocolat 〰️

Portfolio

    • Delivered a full Social Media Playbook overhaul for Dixie Plates, unlocking a clearer brand voice and scalable content structure.

    • Built a Paid Social Creative Strategy for Hotel Chocolat that strengthened performance across key campaigns.

    • Created luxury-tier Social Media Playbooks for Rosewood Hotels, ensuring consistency across global properties.

    • Defined the creative and strategic direction for Zalando Beauty social campaigns across Europe.

    • Produced a TikTok campaign for HeyBeauty that reached 90 million views organically and paid.

    • Shaped Wizz Air’s entire 2023 Social Strategy, spanning brand, content, community, and creative.

    • Achieved 10K new TikTok followers in one month through rapid testing, trend-led content, and data-driven iteration.

    • Facilitated multiple Social Media Crash Courses for Growth Tribe, teaching three cohorts of 50 students and covering strategy, content creation, and platform best practices.

    • Provide ongoing training for Jellyfish delegates across Social Media Strategy, Content Creation, and Media Buying, equipping professionals with practical, actionable skills.

    • Produced engaging social content for Google Cloud and YouTube Creators, aligning creative with brand and platform objectives.

    • Created trend-driven TikToks for Wizz Air, supporting brand awareness and cultural relevance.

    • Developed detailed influencer content briefs for Amazon Fashion and The Ritz-Carlton, guiding creators toward polished, impactful content.

Alongside my consulting work, I run
Vino Cosmo, a project where I curate biodynamic wine tastings aligned with New Moons and Full Moons.

These gatherings blend thoughtful wine exploration with cosmic moments, creating space for connection, conversation, and curiosity.