Social Media Consultant / Course Trainer / Foodie & Wine Lover

PORTFOLIO

Born and raised in Montreal, Canada, I’ve always had an interest in digital and content, particularly web & graphic design. In fact, I self taught myself how to code a website from scratch and learned Photoshop at the age of 12. Many years later, I studied Marketing Management in college and earned a Master of Arts degree in Strategic Public Relations at the University of Southern California (#FightOn!).

My career began by helping local small businesses in Vancouver to establish their social media presence by managing content caledars and producing content.

Later, I joined Tourism Vancouver as a social media specialist, where she played a key role in promoting the destination worldwide. Seeking new adventures and challenges, I moved to London and levelled up my social media career, having worked for PPL, Hill + Knowlton Strategies and Savills.

After gaining extensive experience in social media strategy across multiple industries, I ventured out on her own, founding Melrosa Creative.

I'm Melissa Rosa Ariganello, a social media consultant based London. I have helped various brands within the entertainment, fashion, travel and hospitality space tell their stories in compelling ways through social media strategy and creative content creation.

Independent Consultant Award Winner 2023
Women in Marketing Awards

Experience

    • Developed Social Media Playbook for Dixie

    • Developed Paid Social Creative Strategy for Hotel Chocolat

    • Developed Social Media Playbooks for Rosewood Hotels

    • Developed Social Media Strategy for Zalando Beauty Campaigns

      • Gained 90 Million TikTok Views for HeyBeauty Campaign

    • Developed Wizz Air’s 2023 Social Strategy

      • Acquired 10K followers within 1 month on TikTok

    • Delivered a 2 day Social Media Crash Course to a co-hort of 50 students via Growth Tribe

    • Delivered Social Media Strategy, Content Creation and Media Buying training to delegates via Jellyfish

    • Developed content briefs for Google Cloud retainer

    • Produced trend worthy TikToks for Wizz Air

    • Developed influencer content briefs for Amazon Fashion & Ritz-Carlton

WORKED WITH

Japan Airlines

Google Cloud

Zalando

Amazon Fashion

Ecotone

Wizz Air

Hotel Chocolat

Rosewood Hotels

Ritz-Carlton

Cetaphil

Westfield

Dixie

Want to work with a collective of freelancers?
I founded Wandering Collective, a marketing agency powered by freelancers.
We connect brands with specialised marketing talent,
while nurturing a community where freelancers thrive.

A Side of Social With a Pour of Wine

Beyond social media, I have a love for food and wine—so much so that I earned my WSET Level 2 Distinction (because knowing the difference between a Nebbiolo and a Sangiovese felt like essential knowledge).

If you’re as obsessed with Italian food and wine as I am, take a look at my Mindtrip profile for curated travel guides packed with my favorite spots to eat, drink, and experience Italian culture around the world.