Social Media Consultant / Course Trainer / Foodie & Wine Lover

PORTFOLIO

Born and raised in Montréal, Canada, my love for the digital world started young. I taught myself to code and mastered Photoshop at just the age of 12. That early curiosity led me to study Marketing Management in college and earn a Master’s in Strategic Public Relations from the University of Southern California (#FightOn!).

I then started my career in Vancouver, supporting local small businesses with content calendars and creative production before joining Tourism Vancouver as a Social Media Specialist, promoting the destination to audiences around the world.

In search of new adventures, I moved to London, where I advanced my career working at PPL, Hill + Knowlton Strategies, and Savills. By 2021, I took the leap into freelancing, partnering with agencies such as Jellyfish, Gravity Road, BMF, and The Social Element, delivering strategic social solutions for a diverse range of clients.

I’m Melissa Rosa Ariganello, a London-based social media consultant helping brands in entertainment, tech, fashion, travel, and hospitality tell their stories through strategy-led, creative content.

Independent Consultant Award Winner 2023
Women in Marketing Awards

Experience

    • Created a comprehensive Social Media Playbook for Dixie Plates

    • Developed a Paid Social Creative Strategy for Hotel Chocolat

    • Crafted Social Media Playbooks for Rosewood Hotels

    • Developed Social Media Strategy for Zalando Beauty Campaigns

      • Gained 90 Million TikTok Views for HeyBeauty Campaign

    • Led the development of Wizz Air’s 2023 Social Strategy

      • Gained 10K followers within 1 month on TikTok

    • Facilitated multiple Social Media Crash Courses for Growth Tribe — three cohorts of 50 students — covering strategy, content creation, and platform best practices.

    • Provide ongoing training for Jellyfish delegates on Social Media Strategy, Content Creation, and Media Buying, equipping professionals with practical skills.

    • Produced engaging social content for Google Cloud and YouTube Creators

    • Produced trend-driven TikToks for Wizz Air

    • Developed detailed influencer content briefs for Amazon Fashion & Ritz-Carlton

WORKED WITH

YouTube Creators

Google Cloud

Zalando

Amazon Fashion

Ecotone

Wizz Air

Hotel Chocolat

Rosewood Hotels

Ritz-Carlton

Cetaphil

Westfield

Japan Airlines

Want to work with a collective of freelancers?
I founded Wandering Collective, a marketing agency powered by freelancers.
We connect brands with specialised marketing talent,
while nurturing a community where freelancers thrive.

A Side of Social With a Pour of Wine

Beyond social media, I have a love for food and wine, so much so that I earned my WSET Level 3 (because knowing the difference between a Nebbiolo and a Sangiovese felt like essential knowledge).

I love wine so much that I created my own Wine Tarot deck and host biodynamic wine tastings during New Moons. Follow @VinoCosmo on Substack to keep up with the latest updates of my passion project.